Paniz is a pivotal member of the Business and Marketing team at Englobe, driving growth through strategic brand positioning and market expansion. Her expertise lies in market trend analysis, identifying emerging business opportunities, and designing data-driven marketing frameworks to enhance stakeholder engagement. By integrating her technical background with modern marketing strategies, Paniz ensures that Englobe’s market presence is both impactful and optimized for long-term success.
Prior to joining Englobe, Paniz held significant leadership roles in strategic marketing and sales. As Director of Strategy Business Development, she specialized in translating market insights into actionable growth plans. During her tenure as a CEO, she focused on elevating the company’s profile through advanced Customer Relationship Management (CRM) and seasonal marketing layouts, utilizing data analytics to refine cost-effective recruitment and retention policies.
Paniz excels at transforming complex operational data into compelling marketing narratives. Her previous experience in process optimization has provided her with a unique, structured approach to market segmentation and competitive analysis. This synergy of analytical rigor and marketing creativity enables her to advance Englobe’s strategic interests with clarity and precision.
Education and Certifications
Paniz holds a Master of Science (M.S.) in Engineering/Industrial Management from California State Polytechnic University-Pomona (2014) and a Bachelor of Science (B.S.) in Industrial Engineering from Azad University (2011).
Language Skills
She is fluent in Farsi and English.